Our Story
Born on the bank, built for the water
CatchCraft Planner started the way most good ideas do — with a frustrated angler scribbling notes on a crumpled napkin, wondering why there wasn't a better way to remember what worked last Tuesday at the south cove.
The problem we solve
Every angler accumulates knowledge — which spots produce in spring, what lure works after a cold front, where the bass stack up when the water drops. But most of that knowledge lives in memory, on scattered sticky notes, or buried in text threads with fishing buddies.
CatchCraft Planner is the system that captures everything, connects the dots, and surfaces the patterns you'd never spot on your own. Think of it as a second brain for your fishing life: it remembers so you can focus on what matters — being on the water.
We built CatchCraft for the angler who's tired of guessing. The one who knows that consistent results come from consistent preparation. Whether you fish once a month or five times a week, the app adapts to your rhythm and helps you make every outing count.
Our Mission
Make every angler's next trip their best trip
We believe the best fishing happens when preparation meets opportunity. Our mission is to give every angler — from first-timer to tournament pro — the tools to prepare smarter, learn faster, and enjoy the sport they love even more.
Our Values
What guides us
Respect the Water
We build tools that encourage sustainable fishing practices. Catch-and-release logging, seasonal advisories, and habitat awareness are woven into every feature.
Data with Purpose
We only collect data that makes you a better angler. No bloat, no vanity metrics — every data point has a reason and a payoff.
Anglers First
Our roadmap is shaped by the people on the water. We fish, we listen, and we build the features real anglers actually need.
Simplicity on the Surface
Powerful analysis under the hood, dead-simple interface in your hand. If it takes more than a few taps to log a catch, we've failed.
Join us on the water
We're building CatchCraft Planner for anglers, with anglers. Get early access and help shape the future of smarter fishing.